February 22, 2018

“Can China Innovate? ”: A Conversation

A Conversation 

Prof. Krishna G Palepu, Senior Advisor to the President on Global Strategy, Ross Graham Walker Professor, Harvard University, USA

“Can China Innovate? ”



Tuesday, February 27, 2018


5:00 PM  - 6:30 PM (Registration: 4:30 PM )

 WWF Auditorium, 172-B, Lodhi Estate, New Delhi- 110003
 Mr. Shivshankar MenonFormer National Security Advisor to the Prime Minister of India
 Prof. Krishna G Palepu, Senior Advisor to the President on Global Strategy, Ross Graham Walker Professor, Harvard University, USA
In 2006, the Chinese government declared its intention to transform China into “an innovative society” by 2020 and a world leader in science and technology by 2050. With its Made in China 2025 strategy, China is preparing to graduate from becoming the factory of the world to becoming to a “manufacturing superpower” by 2049. 

The ambitious industrial plan has the potential to move Chinese industry up the value and technology ladder and modernize its older production facilities to become a centre of smart manufacturing. The strategy is backed by immense funding and there is huge enthusiasm among local governments for promoting industries such as robotics, big data, and electric vehicles. China's advances in technology have been supplemented by the emergence of large tech firms such as Tencent, Alibaba and Baidu. A combination of the world’s largest consumer base and strong government support are helping push this new wave of innovation and entrepreneurship. 
Ambitious Chinese startups have been expanding, even across borders, with increasing success. The session will focus on the transition that China is trying to make from a heavy industry-dependent, export led economy to an innovation and domestic consumption-oriented economy. Is China ready to blaze a new path of innovation for the rest of the world to follow? 

Please respond by clicking one of the buttons below

Mr.  Shivshankar Menon, Former National Security Advisor to the Prime Minister of India

Shivshankar Menon, Chairman of the Advisory board of Institute of Chinese Studies (ICS) and Former National Security Adviser to Prime Minister of India Mr. Shivshankar Menon is a distinguished fellow in the Foreign Policy program at Brookings. Prior to joining Brookings, Mr. Menon served as national security advisor to the Indian Prime Minister from January 2010 to May 2014 and as India’s foreign secretary from October 2006 to August 2009.

Prof. Krishna G Palepu, Senior Advisor to the President on Global Strategy, Ross Graham Walker Professor, Harvard University, USA

KRISHNA G. PALEPU joined the faculty of the Harvard Business School in 1983. He is the Ross Graham Walker Professor of Business Administration, and Senior Advisor to the President of Harvard University. Professor Palepu was a Senior Associate Dean at the Harvard Business School for several years, overseeing the school's research, and its global initiative. 
Professor Palepu's current research and teaching activities focus on strategy and governance. Professor Palepu has published numerous academic and practitioner-oriented articles and case studies on these issues. In the area of strategy, his recent focus has been on the globalization of emerging markets, particularly India and China, and the resulting opportunities and challenges for western investors and multinationals, and for local companies with global aspirations. He is a coauthor of the book on this topic, Winning in Emerging Markets: A Road Map for Strategy and Execution. Professor Palepu Chairs the HBS executive education programs, "Global CEO Program for China" (3 weeks), "Leading Global Businesses" (1 week), and "Senior Executive Leadership Program—India" (7 weeks).
In the area of corporate governance, Professor Palepu's work focuses on board engagement with strategy. Professor Palepu teaches in several HBS executive education programs aimed at members of corporate boards: "Making Corporate Boards More Effective," "Audit Committees in a New Era of Governance," and "Compensation Committees: New Challenges, New Solutions."  In his prior work, Professor Palepu worked on mergers and acquisitions and corporate disclosure. Based on this work, he coauthored the book, Business Analysis and Valuation Using Financial Statements: Text and Cases, which won the American Accounting Association's Wildman Award for its impact on management practice, as well as the Notable Contribution to the Accounting Literature Award for its impact on academic research. This book, translated into Chinese, Japanese, and Spanish, is widely used in leading MBA programs all over the world. It is accompanied by a business analysis and valuation software model published by the Harvard Business School Publishing Company. Professor Palepu has served on a number of public company and non-profit Boards. He has also been on the Editorial Boards of leading academic journals, and has served as a consultant to a wide variety of businesses. Krishna Palepu is a researcher at the National Bureau of Economic Research (NBER) and a fellow of the International Academy of Management. Professor Palepu has a masters degree in physics from Andhra University, a post-graduate diploma in management from the Indian Institute of Management Calcutta, a doctorate in management from the Massachusetts Institute of Technology, and an honorary doctorate from the Helsinki School of Economics and Business Administration

February 21, 2018


A Conversation with the Playwright

Tony Award® winner David Henry Hwang(Yellow FaceM. Butterfly) joins CPD and Center Theatre Group to discuss the inspiration behind his upcoming World premiere of Soft Power, which begins at the Ahmanson Theatre May 3, 2018. Discover how Hwang collaborated with Tony Award-winning composer Jeanine Tesori (Fun Home) to translate China’s interests in achieving soft power into a new piece of theatre for Los Angeles audiences.

Co-sponsored by Center Theatre Group.

About David Henry Hwang

David Henry Hwang is a playwright, screenwriter, television writer and librettist, whose stage works includes the plays M. Butterfly, Chinglish, Yellow Face, Kung Fu, Golden Child, The Dance and the Railroad, and FOB, as well as the Broadway musicals Elton John & Tim Rice’s Aida (co-author), Flower Drum Song (2002 revival) and Disney’s Tarzan. Hwang is a Tony Award® winner and three-time nominee, a three-time OBIE Award winner, and a two-time Finalist for the Pulitzer Prize in Drama. He is also America’s most-produced living opera librettist, whose works have been honored with two Grammy Awards, and he co-wrote the Gold Record "Solo" with the late pop star Prince. Hwang is currently a Writer/Consulting Producer for the Golden Globe-winning television series The Affair, and his screenplays include Possession, M. Butterfly, and Golden Gate.

He serves as Head of Playwriting at Columbia University School of the Arts, and was recently named Chair of the American Theatre Wing, which founded and co-presents the Tony Awards. A Broadway revival of M. Butterfly, directed by Julie Taymor, is slated for next season, and his newest play with music, Soft Power, with composer Jeanine Tesori (Fun Home), to be directed by frequent collaborator Leigh Silverman, will premiere in early 2018 at Los Angeles’ Ahmanson Theatre.

In 2016, The David Henry Hwang Society was founded by William C. Boles (Rollins College), Martha Johnson (University of Minnesota), and Esther Kim Lee (University of Maryland). The DHH Society is devoted to the scholarly examination of plays by David Henry Hwang. 


On-campus parking can be purchased for $12, and the closest parking structure to the USC Annenberg School for Communication & Journalism is the McCarthy Way structure located on 34th Street and S. Figueroa Blvd.


Tuesday, April 24, 2018 -

6:00pm to 7:30pm



USC; Wallis Annenberg Hall Forum



Feb 20, 2018



CPD has a long-standing tradition of working with leading UK partners to provide content on all things public diplomacy. With the recent opening of USC's office in London, CPD compiled some of this shared content, from our upcoming event with the former head of BBC television news to a look back at the London 2012 Summer Olympics.

British Broadcasting Corporation (BBC)

Britain is known for international broadcasting through its premier service, the BBC. CPD has partnered with the BBC on a forum about soft power, and many CPD affiliates have written about the importance of this news agency.

CPD-BBC: Does Soft Power Really Matter? Read the abridged transcript from the CPD-BBC forum on October 2, 2014.Britain's International Broadcasting by Rajesh Mirchandani and Abdullahi Tasiu Abubakar. This issue of CPD Perspectives looked at the past and present of the BBC as well as a case study of the BBC Hausa Service.How to Make the News Better. On March 28, 2018, CPD will co-sponsor an event with BAFTA-Los Angeles and Selwyn College, Cambridge University to bring speaker Roger Mosey, former head of BBC television news, to USC.BBC Russian Wants to Expand, But It's Not So Easy by Kim Andrew Elliott. A look at an international broadcasting Cold War throwback.No, The BBC's Credibility Is Not in Jeopardy by David S. Jackson. A response to Gary D. Rawnsley's blog post about the BBC's credibility.The BBC at a Credibility Crossroads by Gary D. Rawnsley. In 2015, this author offered some words of caution for the British international broadcaster.



Although the official Brexit referendum happened in 2016, academics and scholars are still analyzing its potential effects for British public diplomacy.

Britain at a Diplomatic Crossroads with Brexit Blues by Nicholas J. Cull. A look at Brexit in a PD context.Brexit Britain: What Future for UK's Soft Power by Victoria Dean. The UK ranked 2nd in last year's Soft Power 30, but Brexit may change that in coming years.Brexit: Learning from China by Shaun Riordan. What can Theresa May learn from Mao Zedong?Boris Diplomacy, Or What Does Brexit Mean for British PD? by James Pamment. On Boris Johnson and Britain's post-Brexit soft power.The UK's EU Referendum and Its Lessons by Yukari Easton. Part I of a two-part analysis of the Brexit vote. Read Part II.


British Council

The British Council is one of the UK's most recognizable public diplomacy agencies, and CPD features content on their evaluation methods and more in order to bring you a trans-Atlantic perspective on public diplomacy. 

British Council on Evaluating Arts & Soft Power Programming by Ian Thomas. Learn how to measure the impact of soft power programming with the Head of Evaluation for the British Council.Distinguishing Cultural Relations from Cultural Diplomacy: The British Council's Relationship with Her Majesty's Government by Tim Rivera. This issue of CPD Perspectives emphasized that even though they both have "cultural" in their title, cultural relations and cultural diplomacy are not one in the same.Q&A with CPD: Sir Martin Davidson. A special interview with Sir Martin Davidson, KCMG, then CEO of the British Council.


Cultural Institutions: The British Museum and the V&A Museum

Museums have been important practitioners of cultural diplomacy, as was seen with the Cyrus Cylinder on display at the British Museum. Learn more about how CPD has worked with both the British Museum and the V&A Museum to bring you unique content.

Q&A with CPD: Martin Roth. A frank discussion with Martin Roth, the late director of London's V&A Museum, about the future of cultural diplomacy.Around the World with the Cyrus Cylinder: An Interview with John CurtisJohn Curtis, Keeper of the Middle East Collections at the British Museum, spoke to CPD about the role of cultural institutions in showing iconic objects.A Cultural Diplomacy Catalyst? The Cyrus Cylinder by Andrew Wulf. Inspired by Jay Wang and Naomi Leight-Give'on's blogs on the subject of the Cylinder, Andrew Wulf offered his own take.Can an Ancient Artifact Promote Contemporary Dialogue? Naomi Leight-Give'on. After CPD's event with Timothy Potts of the J. Paul Getty Museum, Naomi Leight-Give'on explored the Cyrus Cylinder in a modern context.Branding the Cyrus Cylinder by Jay Wang. According to CPD's Director, "While the Cylinder show underscores the enduring significance of the role cultural institutions, such as museums, play in fostering international dialogue through historical artifacts, it is also a story of successful branding."The Hajj Comes to London: A Step Forward for Cultural Diplomacy by Philip Seib. A look at why the exhibit "Hajj: Journey to the Heart of Islam" at the British Museum was feat of cross-cultural cooperation between Muslim nations and the UK.


UK Government Public Diplomacy

In addition to working with the British Prime Minister's Office, CPD has worked closely with the FCO agencies such as the British Embassy in Rome and Wilton Park, both in the creation of the Soft Power 30 report and for other events.

How to Become a Soft Power Superpowerby Tom Fletcher. Ambassador Tom Fletcher looked at how soft power resources can contribute to a nation's brand.Ambassador Tom Fletcher Speaks About Soft PowerWatch a discussion of the Soft Power 30 report and listen to which countries Amb. Tom Fletcher thinks will be important soft power players in the future.International Advocacy in the Digital Age, Workshop #2. Speakers at this CPD event included Danny Andrews, the Prosperity Counsellor at the British Embassy in Rome, Andrew Pike representing the GREAT campaign and Hugh Elliott, then director of communication at the Foreign Commonwealth Office.William Hague's Top 7 Contributions to British Public Diplomacy by James Pamment. A review of the British Foreign Secretary's PD legacy.Debating Soft Power at Wilton Park. At this CPD event, Chief Executive Richard Burge discussed soft power in action at Wilton Park, a global forum for strategic discussion.Public Diplomacy in Action at Wilton Park by Nicholas J. Cull. A recap of the third Wilton Park conference on public diplomacy in the UK.A New Era in Cultural Diplomacy: Rising Soft Power in Emerging Markets. A summative report of the proceedings at 2014 conference.


London 2012 Summer Olympics 

Learn how the Summer Olympic Games in London helped contribute to the UK's nation image in the following blog posts.

London 2012: Everyone's a Winner by John Worne. According to the author, "Before the Olympics, if you'd asked me where the UK would rank in Monocle’s annual 'Soft Power' Survey this year, I'd have hoped for a podium finish. After the Olympics...I am proud to find us carrying off the Gold."Culture Posts: Olympic Pageantry of Symbolism by R.S. Zaharna. This CPD Blogger warned that a pageantry of cultural symbolism would be on display at the 2012 London Olympics and noted that "[s]ometimes the most important messages in public diplomacy are the unspoken, symbolic ones."


Public Diplomacy in Northern Ireland

CPD's report on track two diplomacy, as well as Alison Holmes' piece on the U.S.' attempted role in the peace process, provide insights for anyone interested in the public diplomacy of Northern Ireland.

Gary Hart and Northern Irish Diplomacy: Public vs. Private by Alison Holmes. CPD Blogger Alison Holmes examines the U.S.' interest in Northern Irish politics.Public Diplomacy, Cultural Interventions & the Peace Process in Northern Ireland: Track Two to Peace? by Joseph J. Popiolkowski and Nicholas J. Cull, eds. Scholars, practitioners and witnesses to the peace process in Northern Ireland capture the transition in a series of essays.


Public Diplomacy in Scotland

From partnering with the Edinburgh International Culture Summit in 2016 to publishing content on Scotland's PD practices, CPD has had a keen interest in fostering relationships with this nation.

Cultural Relations: Moderating a Volatile World by Jay Wang. In the wake of the Edinburgh International Culture Summit, how can we think about cultural diplomacy?CPD Is Knowledge Partner for Edinburgh International Culture Summit '16CPD went to Scotland from August 24-26, 2016.Independence Movements in Scotland and California by Markos Kounalakis. CPD Advisory Board Member Kounalakis on what gets lost when independence is gained.The National Theatre of Scotland's Black Watch: Theatre as Cultural Diplomacy by Nicholas J. Cull. In a report for CPD, Faculty Fellow Nicholas J. Cull explored this important aspect of Scottish public diplomacy.


Other Important Partnerships

Thanks to partnerships with BAFTA Los Angeles and the University of Oxford, CPD has been able to make a splash both at home and abroad. 

How Soft Power Is Transforming Statecraft. Chantal Rickards, CEO of BAFTA Los Angeles, was one of the panelists at our event co-sponsored by Town Hall Los Angeles.Digital Diplomacy in the City of Dreaming Spires. On June 2, 2017, CPD joined forces with the University of Oxford to bring together 16 doctoral students for a spirited discussion on digital and public diplomacy.


Images (from top to bottom):  Photo by Free-Photos I CC0Image via Wikimedia CommonsPhoto by MIH83 I CC0Photo by Biswarup Ganguly I CC BY 3.0Photo by Eric Pouhier I CC BY-SA 3.0Photo by Colin CC-BY SA 4.0 (Image was cropped & resized), Photoby Paul Hudson I CC BY 2.0Photo by Number 10 I Public DomainPhoto by Ben_Kerckx I CC0Photo by lino9999 I CC0Photo by Hraybould CC BY-SA 4.0 (Image was c



Feb 14, 2018


Corneliu Bjola

, Ilan Manor

On the 1st and 2nd of February 2017, the Oxford Digital Diplomacy Research Group (DigDiploRox) took part in The Hague Digital Diplomacy Camp. Organized by the Dutch Foreign Ministry, the Camp sought to explore the continuous influence of digitalization on diplomacy. The Camp brought together scholars and practitioners of diplomacy alongside representatives of social media companies, representatives from the technology sector, non-state actors, entrepreneurs and thought leaders. During the Camp, the Oxford Group held an open discussion on the practice of digital public diplomacy. The discussion emphasized MFAs’ need to transition from digital tactics to digital strategies.

Digital tactics may be understood as diplomats’ attempts to wield digital tools so as to reach large online audiences, to author online content that may go viral and to amass a sizable online following. Digital tactics are evaluated through simple engagement parameters such as the number of visitors to a website, the number of likes and shares on social media and one’s overall number of followers. Conversely, digital strategies use digital platforms to achieve a specific diplomatic objective. Digital strategies therefore aim to achieve a pre-defined and measurable goal. The goal determines the target audience while the target audience determines the platform to be used (i.e., social media, messaging application, augmented reality).

Within the realm of public diplomacy, digital strategies rest on a systematic utilization of digital tools and a transition from simple trial and error to campaign-based outreach. Importantly, digital strategies employ specific measurement tools and parameters to evaluate the efficacy of each digital public diplomacy campaign.

As discussed in the DigDiploRox session at the Digital Camp session, transitioning from digital tactics to digital strategies rests on four elements. The first is greater collaboration between MFAs and non-state actors. Digital environments are inherently competitive ones in which multiple actors aim to shape online discussions. To be effective amid such a competitive arena, MFAs must collaborate with non-state actors. Joint online campaigns with non-state actors can increase the reach of an MFA, make it more competitive in relation to other actors and enable it to reach specific audience groups. For instance, through non-state actors, MFAs can interact with and mobilize audiences that are passionate about a specific policy area (e.g., drilling in the Arctic, internet freedom).

Second, transitioning towards digital strategies necessitates a clear demarcation between public diplomacy activities and nation branding campaigns. While nation branding campaigns often focus on a country’s reputation, public diplomacy activities focus on engaging with specific audiences toward specific diplomatic goals. By conflating nation branding and public diplomacy activities, MFAs risk confusing vanity metrics (e.g., likes, shares, re-tweets) with achieving actual policy goals.      

Like traditional public diplomacy, digital public diplomacy also rests on two-way interactions between messengers and recipients.     

Digital strategies also use online activities to complement offline ones. For instance, online tools may be used to identify online advocacy networks. These can then be approached offline with the intent of coalition building. Next, coalition members can launch an online campaign aimed at shaping the conversation surrounding a policy area thereby achieving an offline policy goal. In this manner, the loop between online and offline diplomacy is complete. It should be noted that MFAs’ social media obsession often leads them to neglect other digital technologies that can be leveraged in public diplomacy campaigns, ranging from dedicated WhatsApp groups to crowdsourcing platforms where individuals can collaborate with state and non-state actors.    

During digital diplomacy campaigns, data analytics can be used to evaluate one’s ability to reach target audiences, to frame and shape online conversations, and the extent to which one’s messages resonate among core audiences. This requires a combination of both quantitative and qualitative metrics (e.g., number of comments elicited by online content, sentiment of online comments and the identity of audiences commenting online).

However, metrics are merely a proxy for evaluating the ultimate goal of any public diplomacy campaign—opinion and behavior change among the target audience. Notably, opinion and behavior change can only occur through meaningful online conversations between digital diplomats and digital audiences. Thus, like traditional public diplomacy, digital public diplomacy also rests on two-way interactions between messengers and recipients.     

Finally, digital strategies require a link between the MFA’s “front end” and its “back end”. The front end is comprised of those individuals authoring and disseminating online messages. The back end is comprised of those evaluating the efficacy of messaging through quantitative and qualitative metrics.

In summary, transitioning from digital tactics to digital strategies can improve MFAs’ public diplomacy activities in three ways. First, a reliance on digital campaigns, instead of random digital messaging, can enable MFAs to make the most of their limited resources. In any campaign, the majority of online content can be pre-authored and pre-scheduled. This frees up digital diplomats who can focus on the core activity of digital public diplomacy-relationship building through conversations. Second, digital strategies can help MFAs fine tune their digital priorities and abandon their social media obsession. The logic of digital strategies states that the quality of one’s online following is more important than the quantity of followers. Indeed, an MFA’s digital outreach should be measured by its ability to shape online discussions and obtain offline policy goals. Lastly, digital strategies rely heavily on the logic of networks which should be viewed as force amplifiers of digital public diplomacy activities